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  • Social network icons scattered against a blue background

    How & Where to Start Your Social Media Activity as a Business?

    It seems an impossibility to consider opening a new business in any industry today without involving some sort of social media strategy. So much of our lives takes place online and with the advent of the Internet of Things and increasingly more accessible Internet and technology, social media is developing the power to make or […]

  • Breaking away from Seasonal Marketing for your Business. Shopping Cart Illustration: Mega or Big Weekend Sale Shopping Cart Banner with all key texts related to Sale.

    Breaking Away From Seasonal Marketing

    There can be, as Julia Sutherland wrote in 2014, a “’feast or famine’ effect of seasonality, and the unpredictability that comes with having a business built on conditions during a particular season.” Recently, I wrote that business owners should “lean in” to the emerging and advancing technologies to optimize their business success; this article is […]

  • Receipt Receipts Cost Expenses Financial Spend Concept

    Receipts Aren’t Just Paper

    “Lean In” is a 2013 book from Sheryl Sandberg that talks about gender bias in various industries and gives women advice on how to overcome it in various ways. In her book, “Lean in,” refers to giving the appearance of engagement, sitting forward and appearing to actively listen (or to actually actively listen) in a […]

  • Digitally generated Hands holding their smartphones out connecting to social media

    Social Media and Building Your Business Buzz

    It seems an impossibility to consider opening a new business in any industry today without involving some sort of social media strategy. So much of our lives takes place online and with the advent of the Internet of Things and increasingly more accessible Internet and technology, social media is developing the power to make or […]

  • Catering to Your Niche Customers: Bookworms

    It’s kind of intuitive at this point to expect writers and freelancers to populate the tables at your coffee shop; the modern coffee shop has become the office for the office-less worker, after all. And then, of course, there are the bookstores (you know, that big chain named for noblemen and barnyards–10 points if you […]

  • Catering to Your Niche Customers: Book Signings

    Most coffee shops are the second home of creative types–freelancers, graphic designers, entrepreneurs, and writers. These people need a place to get out of the distractions of their home but don’t have an official office to go to; they need WiFi, outlets and lots of stimulating beverages. Sometimes they just need a place to go […]

  • Espresso Lane: Coffee and Athletics

    It could be as simple as “caffeine energizes you and you need energy to exercise, the end;” but, is it? I remember hearing somewhere years ago that some sprint runners would chug a cup of coffee right before their run and I’ve often wondered if they had to deal with bathroom-emergencies, acid reflux, or dehydration […]

  • Catering to Your Niche Customer: Start-Ups

    If you don’t know what a Start-Up is you probably don’t know how to use the Internet so you probably aren’t reading this blog right now–unless someone printed it out for you. If that’s the case then Hi! Welcome to the Internet (sort of), let me fill you in. A Start-Up is essentially a new […]

  • Catering to Your Niche Customers: Programmers

    Freelancers need coffee shops and coffee shops need freelancers. Today, I want to specifically look at how you can attract and accommodate that unique species of freelancer: the programmer. Computer programmers literally live their lives on computers. They’re the people that are responsible for me being able to type this blog into a Google Doc […]

  • Catering to Your Niche Customers: Business Meetings

    I can’t count the number of times I’ve said some version of the following: it’s the age of freelancers! In addition to that, it’s the age of small businesses, entrepreneurs, startups, and online businesses–all of which may require doing business without an actual, physical office. The coffee shop in the United States has become the […]

  • Catering to Your Niche Customers: Moms, Dads, Nannies

    From the beginning of marketing time, the mom has been the target demographic for almost everything. As the center point for domesticity and the family, she was the shopper for the household and its members–imagine Donna Reed spending Mr. Reed’s (he didn’t have a first name, and if he did, does anyone really care?) money […]

  • Your Coffee Business Needs a Blog

    It used to be that a blog was something pre-teens and teenagers spilled too many details into, a type of diary that the entire world had the potential to see–though, of course, a maximum of 3 people only ever stumbled across mine (as far as I know). These days, a blog can be anything and […]