If you don’t know what a Start-Up is you probably don’t know how to use the Internet so you probably aren’t reading this blog right now–unless someone printed it out for you. If that’s the case then Hi! Welcome to the Internet (sort of), let me fill you in. A Start-Up is essentially a new small business that has emerged to meet a market need and is blooming faster than the speed of a smartphone app downloaded over a crystal clear WiFi connection!
As a small-or-large-business owner yourself, that is, the owner/founder/operator of a rising-star coffee shop, one thing to consider when targeting customers and marketing your brand is the Start-Up business and its parent entrepreneurs. Of course, you can consider them for their expertise in smartphone apps or cutting-edge coffee-brewing-systems; but, you should also consider them as potential future customers!
Start-Ups early in the game tend to have no physical office space to their name. These are the types of businesses that start in someone’s living room or in the library at their university. This means they, like your favorite customers freelancers, need a space to conduct business, meetings, and work on tackling their niche market head-on.
That’s where you come in. When you tailor your space to business meetings, you’ll want to keep Start-Ups in mind as well. This means populating your space with large, communal tables that allow for small groups to gather comfortably and spread out their printouts, various electronics, snacks and coffee. You’ll want to make sure that all of the tables in your shop are well-spaced so that entrepreneurs conducting meetings don’t disturb the blogger on the verge of her deadline or the couple on a blind date. You can also consider building booths in your space large enough to accommodate such groups and provide even more privacy to them and the customers around them. Taking privacy further, you can also provide separate rooms with different designations, including one for “work” or “collaboration;” trust me, having a collaboration room at your coffee shop is going to attract a lot of repeat customers to your space!
You can also, of course, have a separate room which is available to rent or reserve at your discretion, and you should consider setting up this space to accommodate these up-and-coming business people as well as possible. As with your entire space, there should be reliable WiFi and readily available outlets. In a separate room, you can provide everything from a computer/computers, a projector, HDMI cords and chargers, and even a coffee pot or dispenser so that they can refill their drips without having to leave the space and wait in line again. Many freelance cafes offer unlimited coffee and snacks with membership; you could do something similar if you rent out a space at your coffee shop.
With Start-Ups, it may be less important than it is with general business meetings to have sleek, workable surfaces in your space; but, they won’t want to come get work done if the space isn’t workable. While you can have some comfy armchairs, of course, or those rustic, rough-finished wooden tables, you’ll want to make sure there are surfaces that are good for drawing and writing on. You’ll want good lighting, especially natural light if you can manage it, and sleek, modern designs; as a company on the edge of technology and trends, they’ll be most drawn to (and inspired by) a space that reflects those concepts!
Many Start-Ups involve technology and the Internet, so you can go even as far as to incorporate those concepts into your brand, even by having a logo that is abstract, angular, and clearly indicative of graphic design.
And, of course, you can get this logo custom applied to your favorite sleek, modern packaging at PBFY.com for some of the Internet’s most affordable and competitive packaging prices. One of these entrepreneurs may take a bag of your beans home to brew and he will be reminded of your shop every single day. That’s just one step away from buying your coffee for the break room when they finally get an office of their own!